B2B buyers love white papers. Trust me. For six years, I worked for a gigantic pharmaceutical B2B company as a buyer. I met hundreds of vendors; many never included a white paper in their marketing strategies. This is a serious oversight, considering their effectiveness in the B2B sales cycle: Fortunately, you won’t make the same …
How to Create a B2B Healthcare White Paper That Drives Leads Read More »
Content without a purpose is like setting your marketing budget on fire. What if a simple exercise like creating a B2B healthcare buyer persona could help you with: Knowing what topics to write about? Choosing the perfect tone to use? Deciding your content’s ideal format? This guide will take you through three pain-free steps to …
The Easy 3-Step Guide to Creating a B2B Healthcare Buyer Persona Read More »
Answer this: As a healthcare organization, do you trust your vendors to cover your back in an emergency? You should. COVID-19 disrupted healthcare vendor relationship management. Promises and business relationships were broken. You must learn how to get the best out of your vendor, or it will cost you money. This article will help you …
What You Should Know About Healthcare Vendor Relationship Management Read More »
Do you want to get into medical sales but are secretly afraid that you don’t know enough? Here are 37 B2B healthcare sales tips that I wish I knew before joining one of the largest pharmaceutical companies in the world as a sales manager. B2B healthcare sales are a golden opportunity for salespeople who know …
Do you want to spend the next 12 months meeting with people who won’t buy from you? No? Keep reading. B2B healthcare demand generation is a difficult mission. Healthcare companies are immune to advertising or aggressive marketing techniques. Health professionals are busy, and accessing them is a challenge. Lead generation in B2B healthcare is expensive. …
6 B2B Healthcare Demand Generation Strategies That Work [2021 Guide] Read More »
Content marketing for B2B healthcare brands is boring. B2B healthcare content marketing demands that you publish confusing treatises that few can grasp. The good news? This is a lie. Healthcare marketing is not a dead science. B2B buyers connect with content that brightens their lives with captivating stories and practical insights: fantastic news for us …
5 B2B Healthcare Content Marketing Tips to Increase Engagement Read More »
48 Tactics For High-Quality Leads.
