The Impact of Cyberattacks on Healthcare Organizations’ Reputations 

The healthcare industry has the highest average data breach cost of any sector, with an average cost of a breach of 10 million dollars. But this exorbitant cost is one of many. The impact of cyberattacks on healthcare organizations’ reputations is also a concern.

It is common to view corporate reputation as an intangible asset of a healthcare organization and a subject that should only concern branding experts, but this perspective is somewhat narrow. 

Data breaches and other cyber threats can undermine years of excellent corporate goodwill. Data in the healthcare industry is a much more sensitive issue as it contains valuable clinical information that, in the wrong hands, can affect patient safety.

What is the relationship between cyber security and a healthcare organization’s reputation? Let’s find out.

Healthcare Cybersecurity: Safeguarding Patient’s Sensitive Data

When a healthcare provider suffers a malware or phishing attack that puts at risk patient data or that affects the ability of community health systems to deliver patient care, the mediatic repercussions, whether on social media or through traditional means of communication, will raise questions about the institution’s reliability. 

Why does reputation matter? Why do breaches of healthcare data matter? They count because trust is essential to the delivery of care. Why? Because if patients don’t trust that a healthcare facility can guarantee information security, they will not share their data with you. Patients who don’t trust you won’t share the confidential information required to intervene and make a difference in people’s health.

Do healthcare cyberattacks have any other effect on an organization’s reputation? They do. They affect the confidence of their own staff.

Employee Mistrust: Another Cybersecurity Threat

There is also an aspect that is sometimes overlooked: the impact that cybercrime has on a healthcare organization’s staff. An example of this effect is the Kronos ransomware incident that affected employees working long hours and not getting paid for them. The repercussions of a cyber attack are particularly problematic at this time when the retention of healthcare professionals is a critical issue for all organizations.

If staff fear they will not be paid, their willingness to work for healthcare institutions at cyber risk will be much lower, and these facilities’ continuity of service will be threatened.

Healthcare Cybersecurity: A Holistic Business Asset

Healthcare IT news consistently shows the catastrophic consequences of cyberattacks. A world of increasingly connected medical devices increases the likelihood of an attack. Information protection cannot be left solely to cybersecurity professionals. 

A healthcare organization’s viability can be destroyed if it does not handle an information breach properly.

This article aims to demonstrate that in addition to technological impacts and service interruptions, already worrying issues in themselves, cyberattacks have negative consequences for a health institution’s confidence in its ability to protect the data of patients and employees. In turn, this can impair the organization’s continuity.

It is essential to recognize that cybersecurity is not only a technological problem but also a business one.

Please get in touch if your team needs help creating content about your cybersecurity solutions for the healthcare sector.

Serg Valencia

Serg Valencia

Serg Valencia is a Longevity Ghostwriter and Master in Neuroscience empowering longevity pioneers to communicate their life-extending vision.

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