The costs of cyberattacks in the healthcare industry have the highest average data breach costs of any sector, with an average cost of a breach of 10 million dollars. But this exorbitant cost is one of many. The impact of cyberattacks on healthcare organizations reputations is a concern as well. It is common to view …
The impact of cyberattacks on healthcare organizations reputations Read More »
Cybersecurity brings to mind images of people tinkering away on green computer screens in dark rooms, but social engineering attacks have become increasingly common. An IBM study found that 41% of initial access to attacks across all industries is due to human error, such as phishing. It involves people simulating an organization you work with …
The pandemic created permanent changes in all aspects of our lives, forcing us to learn new ways of navigating our world. The difference in the healthcare industry was massive since the sales model, which relied on continuous face-to-face interactions, suffered a shock. It is impossible to change reality, but we can adapt to it. In …
How Can Vendor Reps Improve Healthcare: Best Practices After COVID-19 Read More »
People are used to things happening quickly in today’s fast-paced society. The healthcare industry can’t escape these cultural norms. Nevertheless, we keep trying. Healthcare is perceived as a conservative sector that adopts new technologies cautiously. In our industry, mistakes can harm people’s health, so prudence is a virtue in our world. The healthcare leadership mindset …
The Healthcare Leadership Mindset: Embracing a ‘’What-If’’ Culture Read More »
Clinical trials for medical devices are fundamental to developing life-changing solutions for society’s most significant health problems. In the healthcare industry, medical devices are ubiquitous, from humble medical devices such as scalpels going all the way to sophisticated imaging devices for brain scans. We live in a world where medical devices live almost silently, not …
Clinical Trials for Medical Devices: A Few Considerations Read More »
How social marketing works in health care? It relies on various channels to reach out to patients and convince them to change their behavior. You can do this through multiple means such as online ads, social media posts, or even personal interactions. The goal is to get people to make healthier choices, whether quitting smoking, …
